Market Types
In order to track approximately 12,000 cities across the country, Signil separates real estate markets
into three very simple categories: Rental Markets, Retail Markets and Resort Markets. By categorizing
market types, we are able to analyze demand, determine which phase of the real estate cycle
a city is in and help identify appropriate investment property platforms to achieve Maximum Benefit.
Each market (or city) type is defined below:
Rental Market - Is a city with an abundance of long term rentals with low enough home prices that
rents cover debt service and all expenses. Investing in a rental market is based on economic demand
derived from local economic conditions suggesting rapid increases in value.
Retail Market - Is a city where home prices have risen so that rents no longer cover debt service
and all expenses. Investing in a retail market is based on economic demand derived from local economic
conditions suggesting sustainable growth.
Resort Market - Is a city with an abundance of short term rentals, well anchored as a vacation destination.
Investing in a resort market is based on economic demand derived from national and occasionally
international influences.
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